Putting the “live” back in music.
The Live Music ®evoloution is a national campaign to revitalise the Australian live music industry.
The campaign is supported by the united efforts of the Australasian Performing Right Association (APRA), the Australian Hotels Association, Clubs NSW, Restaurant & Catering Australia and the Music Council of Australia (MCA). It aims to raise awareness of the issues inhibiting the live music industry and to develop and implement strategies to support the growth and viability of venues that host live music.
“Music creators and venue operators have common concerns about the shrinking opportunities for punters to enjoy live music performances,” says Dean Ormston, APRA’s Director of Communications. “In recent years, venues have struggled to comply with a host of onerous regulations that have made the decision to host live entertainment difficult and expensive.”
“We’ve all been working separately for a long time towards the same end – to put the ‘live’ back in live music and to promote the community, cultural and economic benefits of live music. This united, national, Live Music Revolution campaign is evidence of our combined commitment to address the health of Australia’s live music industry.”
www.livemusicrevolution.com.au
