Virgin Australia loosened up of baggage allowances for musicians and executives on domestic flights, sponsors the annual Big Sound confab in Brisbane, and funds the Home series of indigenous artist compilations.
Now it is planning to foster closer ties with the Australian music industry by calling a summit with various associations in the next two months, to see what further initiatives can be worked out. The airline’s group executive, people, Richard Tanner, told Industrial Strength, “We have always viewed this as a genuine partnership with the music industry. Virgin Australia has a long-term commitment to working with, and supporting, the industry and it's important that we regularly sit down and talk with our partner organisations to ensure we are on the right track; that we are being responsive to their needs; and that they understand important operational issues we need to consider. This partnership is a great fit for us and we want to see it grow in a way that works for everyone — meetings like this are an important part of that process.”
by Christie Eliezer
Read the full article on the Music Network Website
